Sustainable Tourism Development Strategy †Free Samples to Students

Question: Discuss about the Sustainable Tourism Development Strategy. Answer: Introduction The service sector marketing s concerned with the management of various processes of manufacturing and production during the business activities within the tourism and hospitality industry. This will include a situational analysis of the Travelodge Group of Hotels in UK and the strengths, weaknesses, opportunities and threats of the company will also be assessed here. The problems faced by the organisation will be illustrated here along with how it has created complexities during the management of feasibility of a project (Armstrong, 2012). The alternative solutions will be provided here along with suitable actions that can be undertaken for making the implementation plan successful and even apply contingency plans for overcoming the issues with ease and effectiveness. Travelodge Group of hotels is a business organisation within the hospitality and tourism industry that provides over 500 hotels to choose from for the customers and offer great value with the upgraded rooms, good food and other services that can keep the customers satisfied and come back for more to enjoy and relax. It is a great choice for the groups because of the comfortable room services with shower and all these kinds of services are offered at great value for money to meet the demands and preferences of the customers (Atwal Williams, 2017). The hotel chains are offered with free Wifi internet access with no booking fees as well by Travelodge Group of Hotels, UK. The situational analysis for Travelodge is done by using the 5Cs analysis and Porters five forces analysis, which can further help to create a marketing plan. The marketing plan creation would allow Travelodge to communicate the benefits of the products and services offered to the consumers needs and requirements. With the help of situational analysis, a proper marketing plan is created for achieving the goals and objectives within the tourism and hospitality industry (Barkauskas et al., 2015). The 5C analysis is used for analyzing both the internal and external business environment to identify the problematic areas of marketing and assess the changes that can be done. The components of this model are company, customers, competitors, collaborator and climatic conditions. CompanyThe business organisations vision, strategies, culture and product line are understood along with the potential problems that can create a negative impact on the business functioning. The vision of the organisation is to deliver value for money services in leisure and business travel (Bowie et al., 2016). CustomersThe situational analysis is done by using this framework and understand the customers, whose needs and requirements keep on changing from time to time. The targeted market segments, size of market and growth have been assessed too. Travelodge has a good market share and it has provided its services to multiple market segments (E. Dobbs, 2014). CompetitorsThe analysis of competitors is done t understand the external environment and gain in-depth knowledge of the companys strengths, weaknesses, positioning of services and threats of competitors. Few competitors are Premier Inn, Holiday Inn, etc. CollaboratorsThese are the external stakeholders including suppliers, business partners, etc. who manage good relationships with the businesses and ClimateThe climatic here means the macro environmental factors which has been done with the use of PEST analysis for Travelodge Group of Hotels, UK (Kozak Martin, 2012). The rules and regulations followed at Travelodge are dependent on the political environment and have been set by the Government to manage its operations. The Digital Economy Act 2010 was introduced to reduce the inappropriate sharing of files and information and prevent the infringement of copyrights and trademarks of the company too. The immigration policies were utilized to ensure that the issues related to the lack of hospitality sectors resulting from caps could be reduced largely (Leonidou et al., 2013). To maintain a stable economic condition, the organisation has provided good quality services at lower prices through the hotel chains in United Kingdom for meeting the expectations of the customers and ensured high level of customer satisfaction. Social Factors The online booking procedures have made it convenient for the service users and it has become a major trend nowadays. Due to this, more customers are attracted and they have even got discounts by booking the rooms in any of the hotel chains of Travelodge at a much reasonable cost. Many individuals were also provided with employment opportunities in the hotel chains of Travelodge, which has enhanced its brand image reputation too (Leung et al., 2013). Technological Factors With the advancement in technology and communication, booking hotels has become faster and easier and the market is made more competitive as well. Various market segments are attracted easily and with the involvement of social media, the company has created a good image among the customers and made them informed about the kinds of services delivered at the different hotel chains of Travelodge in UK. Legal Factors The laws, rules and regulations were implemented for managing the business operations with ease while the introduction of new laws has helped the company to capture different market segments, attracted new customers and retained the existing customers too (Line Runyan, 2012). Linking situational analysis The managers of Travelodge, UK have found it difficult to access credit because of the inconvenience of finding the right hotels for the customers. The new companies within the emerging markets have fewer resources to sustain in the marketplace, because of which, the threat of new entrants is low. The demands of consumers change from time to time and regardless of the changes in costs of services, they will keep on consuming (Mok, Sparks Kadampully, 2013). There are rivalries in business such as Premier Inn, Holiday Inn, etc. which have given stiff competition to Travelodge UK. There are numerous substitutes for the services related to the hotel chains nowadays including camping, caravan clubs, country houses, which have changed the behaviors of consumers too by shifting to those rather than availing the services of the hotels (Reihanian et al., 2012). The furniture and fittings present at the hotels are based on the quality of raw materials and resources provided by the suppliers. As Travelodge is a large company that manages services of a wide range of hotel chains, so the bargaining power of suppliers is quite high. Travelodge do hold a huge amount of capital to develop new hotels and here the bargaining power of consumers is comparatively low (Serra, Correia Rodrigues, 2015). For the smaller hotels, the bargaining power is high while for the larger hotels, the bargaining power is high. The hotels chain services are offered at affordable prices and with the help of new technologies, Travelodge UK manages account cards for the customers, which creates ease of booking. The company is even committed to its sustainability campaign and has focused on its vision properly to achieve the business goals and objectives. The luxury services are not up to the mark and the customers services are limited too. The hotel chains are not suitable for family meetings and large parties, which may sometimes require more space (Sigala, Christou Gretzel, 2012). Being known as a luxury hotel chain company, Travelodge is far behind the kinds of services that a luxury hotel offers. There are enough scopes to expand business globally, especially the European market where tourism is one of the major sources of income. The business partnerships with other companies can attract more customers, enhance its reputation and generate more revenue in business (Sotiriadis Van Zyl, 2013). Most of the budget hotels in UK are price competitive, because of which, customers can get inclined to those. The competition by other rivalries is another threat whereas the enhanced size and accommodation facilities can also make the customers avail the services of some other hotels. Travelodge though has created a sustainable position in UK; still there are no signs of international expansion, which is a major threat too. Definition of problem One of the major problems faced by Travelodge group of hotels, UK is that the services offered by the company are not up to the luxury standards that a luxury hotel offers. Another problem is the lack of global business expansion outside UK, especially in the European market segments, where tourism and hospitality is one of the major sources of income (Testa Sipe, 2013). The bargaining power of suppliers and consumers can also create problems, because if the suppliers are not provided with good amounts of money, then the raw materials and resources will not be of good qualities, which might deteriorate the quality of services offered to the customers and make them unsatisfied. Opportunities Threats Introduction of new hotel chains Good performance and growth in economy Presence of competitors Absence of luxury services Strengths Huge number of hotels all over UK The customers needs are known easily A positive brand name and image Consumers are more aware of the changing environment and so Travelodge needs to be innovative and maintain sustainable approaches to recycle wastes, prevent pollution and maintain ecological balance in nature The company needs to enhance to quality of services to obtain competitive edge and even maintain a good culture within the organisation for promoting good working conditions (Ye, Song Li, 2012). Weaknesses 1. Lack of expansion in international market 2. Stakeholders requirements were not met properly 3. High competition Technological advancements have eased the ways of booking and enhanced the sales for the company too The stakeholders requirements must be met to create positive mindset among the customers by enhancing the quality of services. The issue selected here was the kinds of services that could not meet the standards of a luxury hotel. Customers expect luxury services from the Travelodge hotel chains, UK and so the company must provide them with the best quality services to keep them satisfied and create a positive mindset among them to influence their buying behaviors (Armstrong, 2012). Identification of alternatives The issues that are being faced by the Travelodge group of hotels is based on the services that are being provided by the hotels. The hospitality industry to which the hotels belong mainly focuses on the services that are being provided. Therefore, in order to make improvements in the situation of the hotels in the market, the certain steps that the hotels might focus on are being discussed in this section of the analysis. The most important consideration, which must be undertaken by the hotels, is based on the requirements of the consumers (Mok, Sparks Kadampully, 2013). The industry survives on the services that are being provided to the consumers; therefore, the hotels must improve the quality of the services based on the expectations of their external benefactors, the consumers. The information lays a major role in making the clients aware of the whereabouts of the hotel and the facilities that are being provided by the hotel to their clients (Testa Sipe, 2012). It helps the people to judge the situation of the hotel and make a choice from among the others in the market. Proper planning of the services must be done to make sure that the promised services are delivered. The planning process also enhances the integration of the internal and the external departments of the hotel, which helps in maintaining the quality of hotel services and keep the customers satisfied (Atwal Williams, 2017). Evaluation of alternatives Among the various alternatives, the break even analysis can be the most suitable to determine the volume of sales and identify the remaining capacity when the breakeven point is reached. The budgeting procedure would also be useful for creating a plan about how to invest money and make necessary changes and improvements to enhance the quality of services and ensure that the luxury standards of the hotels are met. The organization must make sure that the clients receive the correct information through the appointment of the manager or a team of experts who would be looking after the information technology of the line of hotels (Bowie et al., 2016). The organization must make sure that the clients receive the correct information through the appointment of the manager or a team of experts who would be looking after the information technology of the line of hotels. Technological implementations would drive the business processes and make the organisation achieve the desired positive outc omes with ease and effectiveness as well. The group of hotels can bring in the improvements through the modification of their services in a number of ways. The ways are being enumerated in order to better understand the organizational needs of the hotels. Monitoring over the services is an important steps that the organization must take in order to assess the services being provided to the clients. Monitoring the services helps the organization in understand the basic requirements of the clients based on the feedback that the client gives after receiving the service (Brotherton, 2012). The feedbacks will be helping the organization in modifying the services according to the clients needs. Implementation plans and contingencies The implementation plans help in making the services more efficient based on the plans that are being formulated to undertake the development of the organization. For implementing the strategies, the organization must take steps that were enumerated in this section of the analysis. The organization must identify the challenges faced in the communication process and make modifications in the channels of communication. It helps in making the most of the human resource that works for the company. The organization must take board meetings in order to make the employees aware of the changes that the organization had undertaken in the system of the facilities (Sisson Adams, 2013). The organization must appoint a manager in order to monitor over the services that the organization promises to provide. It helps in keeping a track of the clients needs. The contingencies that might be faced by the company while implementing the steps are due to human resource that the organization selects for the job roles and the applicability of the concerned person. The major consideration undertaken by the organization is based on the services that are being provided to the clients. Therefore, the company must choose the perfect person for the job in order to retain the quality of the services. Conclusion The service sector marketing report was developed to conduct a situational analysis considering the business organisation Travelodge in UK. The manager analysed the internal and external environment of the organisation and understand the core competencies, strengths, capabilities, customers and business environment within which the company operated. The Porters 5 forces, SWOT and PESTlE frameworks were used to identify the problems faced and then develop proper measures such as budgeting technique, breakeven analysis, etc, to overcome the issues properly. References Armstrong, R. (2012). An analysis of the conditions for success of community based tourism enterprises.ICRT Occasional Paper, (OP21), 1-52. Atwal, G., Williams, A. (2017). Luxury brand marketingthe experience is everything!. InAdvances in Luxury Brand Management(pp. 43-57). Palgrave Macmillan, Cham. Barkauskas, V., Barkauskien?, K., Jasinskas, E. (2015). Analysis of macro environmental factors influencing the development of rural tourism: Lithuanian case.Procedia-Social and Behavioral Sciences,213, 167-172. Bowie, D., Buttle, F., Brookes, M., Mariussen, A. (2016).Hospitality marketing. Taylor Francis. Brotherton, B. (Ed.). (2012).International Hospitality Industry. Routledge. Dobbs, M. (2014). Guidelines for applying Porter's five forces framework: a set of industry analysis templates.Competitiveness Review,24(1), 32-45. Kozak, M., Martin, D. (2012). Tourism life cycle and sustainability analysis: Profit-focused strategies for mature destinations.Tourism Management,33(1), 188-194. Leonidou, L. C., Leonidou, C. N., Fotiadis, T. A., Zeriti, A. (2013). Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance.Tourism Management,35, 94-110. Leung, D., Law, R., Van Hoof, H., Buhalis, D. (2013). Social media in tourism and hospitality: A literature review.Journal of Travel Tourism Marketing,30(1-2), 3-22. Line, N. D., Runyan, R. C. (2012). Hospitality marketing research: Recent trends and future directions.International Journal of Hospitality Management,31(2), 477-488. Mok, C., Sparks, B., Kadampully, J. (2013).Service quality management in hospitality, tourism, and leisure. Mok, C., Sparks, B., Kadampully, J. (2013).Service quality management in hospitality, tourism, and leisure. Routledge. Reihanian, A., Mahmood, N. Z. B., Kahrom, E., Hin, T. W. (2012). Sustainable tourism development strategy by SWOT analysis: Boujagh National Park, Iran.Tourism Management Perspectives,4, 223-228. Serra, J., Correia, A., Rodrigues, P. M. (2015). Tourist spending dynamics in the Algarve: a cross-sectional analysis.Tourism Economics,21(3), 475-500. Sigala, M., Christou, E., Gretzel, U. (Eds.). (2012).Social media in travel, tourism and hospitality: Theory, practice and cases. Ashgate Publishing, Ltd.. Sisson, L. G., Adams, A. R. (2013). Essential hospitality management competencies: The importance of soft skills.Journal of Hospitality Tourism Education,25(3), 131-145. Sotiriadis, M. D., Van Zyl, C. (2013). Electronic word-of-mouth and online reviews in tourism services: the use of twitter by tourists.Electronic Commerce Research,13(1), 103-124. Testa, M. R., Sipe, L. (2012). Service-leadership competencies for hospitality and tourism management.International journal of hospitality management,31(3), 648-658. Ye, Q., Song, H., Li, T. (2012). Cross-institutional collaboration networks in tourism and hospitality research.Tourism Management Perspectives,2, 55-64.

Critical Analysis The School of Athens High Renaissance Essay Example For Students

Critical Analysis The School of Athens High Renaissance Essay Cesco. Signature room, The Vatican, Rome: Raphael. By brainier In this painting, you see around 60 Greek philosophers arranged in a very large hall. The philosophers are talking to each other, discussing theories or mathematical queries. It symbolizes philosophic thinking and the search for truth. On the wall you can see paintings and statues. He has used contour lines with domes and actual line tit figures. Personalities are arranged like actors in a tired architectural setting, Raphael has represented distinguished Greek philosophers such as Plato, Aristotle (the central figures) Socrates and Euclid. Composition has been ordered brilliantly, clearly revealing his outstanding ability. The placing of each figure and each group combine to produce perfect harmony, order and balance, and, even though some sixty figures are used in the composition, there is no crowding. Therefore painting is asymmetrical. The main focal point of the painting is on Plato and Aristotle. The painting has more emphasis on these two philosophers than the others because they are centered in the middle of the composition and they are the only two standing in front of hall entrance with sky surrounding them. Raphael has demonstrated tone in this painting. An example of this is were the light beaming through the windows and creating darkness on the ceiling of the domes. This gives the painting a three-dimensional effect. Also demonstrates line and a angel of different colors but mostly primary and secondary, matching perfectly to each figure and object. The themes he is exploring are philosophic thinking buy Greek Philosophers, who are expressing their theories and beliefs to one another. What this work means to me is, that Raphael had great respect for the Greek scholars and philosophers and admired there teaching and beliefs. The intention on the artist was to express social views as it looks as if the scholars are socializing to one another and sharing their thinking. This could also come under a lattice interpretation as they might be expressing their political views. I think the great Greek bloodthirstinesss and Plato have influenced this artist because he may of shared many of their beliefs and respect their great intellect. I also think he is influenced by them because they are centered in the middle of the composition. I find this painting extremely well executed it looks very realistic and the artist puts successful piece of work, the composition is well organized, artist has produced perfect harmony and balance. It expresses many art techniques, such as tone, line, chiaroscuro, shade and perspective. This art would have been well acknowledged at the time, as the paintings shows great thinkers and represents time of knowledge. This is what the Renaissance was about a passion for knowledge and skill. During the Renaissance people had an interest in classical antiquity, it centered around man, his earthly environment and his visual world. The human figure, the landscape, the treatment of deep space, and realistic representation was important. The painting shows this.

Easy Nurse For Research Papers

Easy Nurse For Research PapersYour last job as a nurse, if you had it, was a very stressful one and it can take a toll on your self-esteem. The reason you thought you couldn't do this type of work was because of your own insecurities and lack of confidence. Your boss may have thought the same and it's not uncommon for nurses to be even more afraid of their duties than their co-workers.If you did get a full time job working in a hospital setting, you could feel you were going nowhere. Not only were you tied to a desk, but you weren't allowed to leave and socialize like you would have been doing as a nurse for research papers. It can be a depressing life, especially for someone who is passionate about what they do.You have decided to try again with nurse for research papers and you've asked several friends to recommend a new nurse. Unfortunately, all your recommendations are only going to be from the hospital where you're still working. How can you find the best nurse for research pape rs? You could ask people that are looking for a change or just anyone who works in that area.The first thing you'll want to look for is their experience. Ask them if they have been there long enough to know how long they've been working in that type of environment. There should be no excuse for not knowing this, because there will be those that don't. If they are really new to the area then you should also be careful to not put them in a position where they're going to experience any kind of stress or anxiety.Also, you want to ask how much training they've had with nurses. If they haven't had any training at all, they probably won't be very effective at what they're trying to do. They should be able to talk about the specific nursing they'll be doing and answer all your questions and get right back to work without missing a beat.It's also a good idea to ask them about the training that they're having. You want to be sure that it is a well-organized program and one that is up to date and current. This means that there should be a nurse available to watch over the patient and administer medication when necessary.You should also ask how many hours per week they're working on research papers and how much time they spend at the hospital. Also ask if they will be coming in before or after work on the weekends and on holidays. You don't want to have a nurse that is always so busy they don't have time to care for patients, so this can make it difficult for you to provide adequate care.So it's important to ask as many questions as you can before you hire a nurse. Once you find a nurse that is qualified and trustworthy, it's your job to ensure that they will be patient, effective and attentive to your needs. Look for the qualities that will make them an easy nurse for research papers.

Lean Manufacturing processes

Writing a Conclusion For a Narrative Essay

Writing a Conclusion For a Narrative EssayWriting a conclusion for a narrative essay requires that you focus on the theme of the entire work. While you could finish the essay on your own with only the addition of a few supporting thoughts, this tends to be less than effective. The best way to write a conclusion for a narrative essay is to follow a systematic process and create your conclusion in the same way that you created the rest of the essay. This will allow you to add not only a more complete ending but also make the essay as streamlined as possible.For the introduction, the conclusion needs to make an impression. In the introduction you established the form of the piece as a whole. You built up to your climax with the following paragraphs. When you follow this form, you tend to develop your theme as the piece progresses. Therefore, you should always come to the conclusion with the same form.In your introductory paragraph, you should provide a brief description of the beginning of the piece as it relates to the question. At the end of the paragraph, you should make a link between your opening and closing statements that connect them both.In the body of the essay, you should give your reader a reason to continue reading by showing that the piece takes place in a specific moment. You may choose to establish a starting point in your introduction or introduce the action in your narrative introduction. Either way, the idea is to create a feel that makes the readers want to continue to read the rest of the piece.Once you have established the action in the conclusion, you need to make a decision. Do you want to present the thesis statement or a hypothesis? It depends on what you are trying to achieve. If you are trying to summarize and get your point across to the reader in a short amount of time, you might want to present the thesis statement. However, if you want to prove something or make a point, then presenting a hypothesis would be the best choice.When you are presenting the conclusion, you can go into greater detail in order to convince the reader that your hypothesis has been proven. You may be using a quotation from another source in order to further reinforce your point. Once again, you can present this passage in the body of the paper as a part of the thesis statement. However, you may also choose to use your conclusions to draw a direct link between one idea and another idea in the body of the paper. When you do this, you have the option of explaining why your conclusion was drawn and how it relates to the ideas presented.Finally, make sure that you present the conclusion as clearly as possible. The conclusion should be one hundred percent clear. Make sure that the conclusion fits the style of the essay as a whole. Do not try to include too much information in the conclusion. You can always use your synopses or examples as a means of reinforcing the conclusion.The conclusion is the last chance to demonstrate your point and make your paper as formal as possible. You should take advantage of this opportunity and make your conclusion the best it can be. Writing a conclusion for a narrative essay is quite easy when you follow a systematic approach.

How Does a Writing Essay Start?

How Does a Writing Essay Start?A writing essay is like a project with numerous stages. The first step towards the objective of writing an essay, is determining the subject that will be covered in the writing.It is essential to know the nature of your subject. Different subjects can be used to write essays, and each subject can be covered in more than one way. Every writing professor may offer different ways to start writing an essay.You can choose one for your topic, or you can choose the most suitable way to start writing an essay. Whatever the method is, it should start with an outline. This will help you write about the ideas you want to talk about in the essay.Begin with a general outline. Determine the main points that you want to include in your essay. This way, it becomes easier to organize the topics in your essay. Once you have chosen your topic, write it clearly and try to make your essay more interesting by adding things that interest you.As you write, keep a list of the w ords that you use throughout the essay. While writing the essay, you should remember the importance of 'tightening' the sentence structure. Always remember that the proper use of sentences can add to the power of the text. In addition, remember that the grammar and the syntax in the written text can greatly impact the sentence structure of the essay.Decide on the number of paragraphs that you will use in your essay. Remember that the writing assignments given in college are often times very strict. Make sure that the length of your essay is not too long. If the essays are too long, the students who are reading it would find it difficult to get through the writing assignment.Some students prefer to use the services of an essay writing service instead of writing their own essay. This is because it is much cheaper for them. Besides, they will get the benefit of a professional essay writer. Also, they will receive a quality written document with the help of this service.These are some o f the easiest ways to start writing an essay. Since, there are several essay writing techniques to choose from, you can even go for different ways of developing your ideas in order to get a better idea of how does a writing essay start.

How to Avoid Plagiarism in Research Papers

How to Avoid Plagiarism in Research PapersAlthough you have probably heard that plagiarism is a crime, there are many ways to avoid it. In your writing, it is important to make sure that the subject of your research paper or dissertation is well-written and precise. But how do you get this? You have a few choices.The first step to avoiding plagiarism is to be sure of what you are writing. If you do not have the original work for your research paper, ask for it. Even if the publisher will not publish it, you can use an article written by someone else.Another way to ensure that you do not fall into this trap is to check your sources. Look for verifiable data and check it. You should also check for mistakes or plagiarism.The Internet is a good source of information when it comes to the topic of your research paper. If you have trouble finding someone who has done research on the topic, you can go online and find a number of people who have done research on it. By comparing their work wi th yours, you can be sure that you are getting the information you need.If you are not able to find someone who has written on this topic, you should look at the potential problems. For example, there are many examples of research papers written by teachers or professors who did not bother to check the details of their work. There may be words that sound similar or you may be using phrases from other sources. These things are all indications that you are heading in the wrong direction.A final thing to remember is that you should avoid repeating information in your paper that is actually verifiable. Ifyou have taken a part of a talk or lecture and want to quote it in your paper, you should know that the exact quotation that you are using is out there somewhere. You can have a look at it, but if you are plagiarizing, you cannot use it.There are other ways to avoid plagiarism in research papers. To be sure, you should be doing your research before writing your paper so that you are sur e that what you are writing is not going to fall into the wrong hands.