Advance Marketing Research Essay

When dealing with commercialiseing interrogation the essential movement are linking the consumer, customer and the public through various ways of getting information to the marketplaceer. The two vital parts of marketing seek is the paradox identification research and problem solving research. (Malhotra 2010). The NFL is a sport, which is dominated by men for many years, only recently has the NFL recognize the potential audition in women. They are now acting quickly so they sess capture the different segment market to cash in and as well to make women more aware and compendium about the sport. The underlining point to the market research question is how does the NFL market the league to women adequately. Marketing research dismiss help address the matter of effectively marketing the league and conclusion out the spot of marketing research when dealing with NFL.The key role of marketing research is to acquire vital information so they apprize react to the markets offe rings, which is to market the NFL league to women. Marketing research mea certain(a)s the information take and even delivers NFL with valid, relevant, reliable and current actionable information for helpful research purposes. With the absence of marketing research, it is worth taking note that the NFL might do adverse effects with incorrect management conclusions, which can later be costly. In essence for improved conclusion making it is vital that market research has a role to play. apparent movement 2A management decisiveness problem confronts the decision maker to make a decision as in what to do. The NFL wants to increase the market penetration in the egg-producing(prenominal) segment in this case the management has to decide what angle should they move in to gain market penetration in the young-bearing(prenominal) segment. The decision that the management should make is to change the advertisement slots, which should focus on more female oriented products or brands in co njunction with the NFL. This will attract, appeal and increase the chance of women come acrossing the NFL league hence Should the NFL change or alter their current advertisement pattern?Question 3When decision makers are concerned with making possible actions it is information oriented that a marketing research problem is formed (Malhotra2010). When dealing with the marketing research problem in the case of NFL, it is fundamental that the company must dedicate heavily therefore the NFL should undertake the following MRP Promotional advertisements such as traditional and non-traditional forms of media to seize the attention of potential females who might become a potential follower and customer. Basically the marketing research problem is should the NFL throne heavily on advertising and promotional campaigns. It is important that the NFL should research barely which media channels will be the most effective tools to campaign towards the female segment. This can be done through sur vey questions, interviews, focus groups and online surveys.Question 4 research questions are refined statements of the specific components of the problem look into Question 1 Do females pay attention to Advertisement? opening H1 womanlys watch television during their free time H2 Females do not watch television during their past time. Research Question 2 Is magazine a good medium to advertise NFL to the female segmentation? H1 Females buys magazines regularlyH2 Females does not read magazines regularly Research Question 3 Does female life style suit the NFLs environment? H1 Female lifestyle can be influence by NFL advertisements to watch the sport H2 Female lifestyle does not match the behavior of the NFLReference ListGershberg, M. (2006) NFL studies what women fans want Reuters. online Available at http//www.reuters.com/article/2006/11/29/us-media-summit-nfl-women-idUSN2933923020061129 Accessed 25 July 2012.Goldberg, S. (2006) Why the NFL Struggles to Attract Female Fans. onlin e Available at http//www.dmwmedia.com/news/2006/12/05/why-the-nfl-struggles-to-attract-female-fans Accessed 28 July 2012.Malhotra, N. (2010) Marketing Research An Applied Orientation. 6th ed. New Jersey Prentice Hall, p.1 74.Reed, k. and Staff, G. (2004) Making sure ads play to women, too The Boston Globe. online Available at http//www.boston.com/sports/football/patriots/articles/2004/01/28/making_sure_ads_play_to_women_too/?page=1 Accessed 20 July 2012.