Marketing Strategies on Social Media: Fast Food

trade Strategies on Social Media Fast Food ledger entrySocial media has become one of the channels with the highest impact of advertisements in the be decade. This is primarily because of the widespread reach of the internet and social media tools through every locations.The principles base on which any commercializeing dialogue system is delimitate atomic number 18 as followCreate attention among the mint. The foodstuffing talk scheme should be such that it is highly visible and capture conterminous attention of the viewers.The communication strategy should be relevant to the target market and arouse interest to meet the needs of the customers.It should convince the customers to the extent that nation want to try the new return or service.The communication strategy should be simple, quick and even up the customer confident to act on the information and go ahead to buy the product or service.Because of the improver in the on by-line traffic in social media sites ev ery day, with millions of new users write up, all organizations would only be at ease to reach turn up to to a greater extent people and customers through social media communication. This platform would unlike another(prenominal) advertising mediums such as billboards, televisions etc. be a 2 way channel of communication instead of one. So it could also coupling as a point of contact for grievance and affection management, overly the promotional activities.Also employ the social media tools for marketing communication would make it to a greater extent(prenominal) dynamic and real time, where pictures and videos of events happening presently can be shared immediately.These are some of the advantages that all companies wish to reap by using such tools. MacDonalds and Burger fagot are two such organizations which begin started using social media communication strategies.McDonaldsMcDonalds was started in 1940 as a barbecue joint in California. However later on it was chang ed into hamburger and fast- sustenance provide stand. This was the first fast- food stove to use the principles of a production line in its stores. Over many decades the popularity of McDonalds has grown and now it roughly serves slightly 68 million customers every day. It has its presence across 120 countries, and has virtually 40,000 outlets throughout the world.The Revenue generated by MacDonalds is around $25 billion.McD has a multinational strategy where it caters to the divers(prenominal) culinary needs of different geographical regions based on the demographics and culture. It has a diverse menu across different locations using different ingredients suited to the particular locality.Burger KingBurger King was started in the stratum 1953 as a fast food and hamburger restaurant chain in Florida. The organization has changed hands quite a few times. in brief 3G Capital has a majority stake in Burger King.Burger King basically served only the America and Canada region unt il last decade where it expanded into much world(prenominal) countries for better opportunities.Burger King has revenue of $ 4.1 billion.The Offerings of Burger King were comparatively less(prenominal) and inflexible. However after the restructuring of the organization image by 3G Capital, Burger King do more adjustments in its offerings to cater to a wider target market.Burger King in the 1970s was at the peak of advertisements however that lost focus in a decade.Presently Burger King has around 15000 outlets throughout the world. Almost 47.5 % are in the USA itself.Comparison of the two organizations.McDonalds and BK put on had a different approach to reaching out to the target market and in that respect is some difference that is also reflected in the social media platform communication strategies. Let us check these out in details.McDonalds has a different menu at different locations taking into consideration the culture and food habits of different areas. All such geograph ical locations are equally important. So essentially McDonalds follows a global strategy. Burger King on the other focuses more on the USA outlets and tries to target the local audience more than the international market. As a result McDonalds social media page will have more information regarding the store openings at various locations and pictures if various people at different locations enjoying their food. Burger King on the other hand focuses more on the promotion of new products. The page will contain more information about the features of new products and the price.McDonalds has a marketing communication strategy with a global identity and so it focuses more on the quiet factors such as different people at different location enjoying their meal, different events where customers are participating. So there would be more subject matter to make the customers involved. Burger King on the other hand plays more on the hard factors by describing the new taste and ingredients used and the reasonable prices.Burger King Page also couples up as a customer complaint portal where people can state their grievance and the customer actualise team reaches out to them. However, since there are hardly any product features in the MacD page, there are fewer incidents of customer complaints in these pages. closing curtainThe social media communication strategy clearly depends on the target market that is being catered to and the factors which are being marketed.A local strategy which focuses more on the products that is being served will have a direct promotional strategy which showcases the product features. A global strategy would focus more on the soft factors that involves more customer participation, opinion polling etc.ReferencesMarketing communications by Oyujimi KayodeStrategic marketing communications by capital of Minnesota Smith, Alan PulfordMarketing Communications by Lynne Eagle